How to get an audience on Instagram. How to get a lot of subscribers on Instagram: a review of methods, effective methods and reviews. With Ad-Social everything is possible

Understanding all the pitfalls of a social network and figuring out how to turn your account into a money-making tool is not as easy as it seems. Dorrie Levine, digital media strategist and creator of the popular account @MillionaireLifestyle Nick (who did not want to reveal his last name) gave some advice on how to get rich with the help of.

How to gain followers on Instagram

1. Look and act the part

It all starts with a million-dollar photo, Levine says. It should be a clear, high-quality photograph that is pleasing to the eye and can be distinguished from photographs of other people. An excellent example of this rule is the Instagram of Olympic runner Usain Bolt, the owner of his own brand, an athlete and participant in numerous competitions.

Likewise, you need to be smart about coming up with a username that conveys the message addressed to your subscribers. Consider the focus of your account. Is this a professional or personal account? In most cases, it is better to use a variation of your own name. But if you have a purely personal page, you can experiment a little.

The profile description, much like a motivation letter, should clearly describe and explain your opinion and highlight exactly how your account is different from others.

“Don't write anything in your profile description that you would rather not be associated with your person, regardless of your privacy settings,” Levine recommends.

Nick says that your profile description helps you understand why you want people to follow you in the first place.

“Think about your strategy,” he advises. “You don’t need followers just to have them.”

1. Do something interesting

The photos you post on your page should be as clear as your main profile image, meaning they should be of high quality and resolution. On platforms like Instagram, the emphasis is on quality visual content, i.e. videos and photos.

Levine notes that it's important to decide what the value of your account is. What does he bring to the world?

For example, Puff Daddy - also known as rapper P.Diddy– publishes photos regularly and maintains a focus (related to his brand, of course), thanks to which his account has 6.6 million subscribers. If you are interested in more serious areas of business, take a look at Instagram of American entrepreneur Tim Sykes, who also regularly updates his account and has more than 700 thousand subscribers. You can subscribe to and see how they behave on the social network.

If you do the opposite - that is, post content irregularly and do not follow a certain topic, then some subscribers may turn away from you.

"Nobody wants to sort through a bunch of random posts," Levine says.

1. Focus on one thing at a time

ATHIF KHAN | Getty Images

Levine notes that this policy led to annoying mistakes and overlaps. Therefore, while duplicating content can save time, it is much preferable to tailor it to the standards of each platform separately.

It's also pretty easy to tell if you're auto-posting between different accounts due to the differences in style and focus between platforms. If you start tackling each social network separately, it will look better and attract subscribers.

1. Communicate

Don't just post photos automatically, like a machine. Create content and talk about yourself. Communicate!

Engage your followers like an American wrestler does Dwayne "The Rock" Johnson, who posts motivational photos and videos on Instagram.

By interacting with your followers, you inspire them to come back to your account, read it further, and even share your account content with friends.

“Getting people involved is critical,” he says. “By commenting and interacting with you, users show that they are truly interested.”

1. Be yourself

There is no better way to behave on social media than to simply be yourself. Talking about her own vision of life in the metropolis, Liz Eswein, the creator and curator of the account @newyorkcity, managed to become a millionaire and open his own advertising agency.

Almost immediately after its creation, a social network called Instagram became popular among people from different social strata. Celebrities, students, schoolchildren and even mature individuals still use this network to this day to quickly disseminate information among their friends and others. Accordingly, many have become interested in the question of how to increase subscribers on Instagram.

A matter of time and effort

See how many subscribers you currently have. Tens, hundreds or maybe even thousands? The more subscribers, the more popular you are. This simple truth applies to any social network. Every second person strives to become more in demand and recognizable, and therefore the question of how to increase subscribers on Instagram is very relevant today.

How much time and effort do you need to spend to ensure that the number of subscribers on your profile exceeds a thousand? Endlessly sending requests to other users, attracting subscribers through communication or direct requests takes more than one hour. Now imagine that your profile will now be viewed by hundreds, or even thousands of new users every day, and for this you only need to spend a few hours a day at the computer. Do you think this is a paid service? Not at all.

With Ad-Social anything is possible!

We do not give stars from the sky and do not offer to change your life. We simply give people the opportunity to become more self-confident. The Ad-Social service was created by us specifically so that girls and boys can find their soul mates, aspiring artists and stars have the opportunity to arouse interest in themselves, and lonely individuals can find virtual interlocutors in the depths of the network. If you consider yourself to be in one of these categories, then you have most likely wondered more than once about how to increase followers on Instagram.

It's very easy to do. You just need to log in through the Ad-Social service on your computer or mobile gadget. No payment or tricks, everything is extremely simple here! To understand the essence of the system, you need to understand its basic rule: more points - more subscribers. Points in the service are a constant currency with which you pay for tasks completed by other users. As a result, you can get more subscribers, increase likes and even withdraw real money!

Where to begin?

Just download the application or go to the service website and immediately start completing tasks. By the way, with the help of Ad-Social you can gain subscribers and likes on other popular social networks, such as VKontakte, Facebook, Twitter and others. And believe me, there is no catch here! No one will know your passwords and certainly will not be able to gain access to your personal data. Try it and see for yourself the transparency of our work. Hundreds of users of well-known resources have already been able to increase their popularity and become more recognizable on the Internet. Even if you don’t have a personal profile on Instagram, but you dream of increasing VKontakte subscribers, you can safely do this with the help of Ad-Social.

Start right now, because you can’t hesitate in this matter. While you are thinking, someone may be reaping the benefits of their popularity by taking away your likes. It’s not so difficult to spend just a few hours a day on yourself, but to independently look for people interested in your personality. And remember, more points means more likes and subscribers!

You no longer have to monitor search engines, entering a query like “how to increase followers on Instagram.” Use the Ad-Social service and save yourself from these problems forever!

Video instructions for increasing the number of subscribers on Instagram

Not long ago, Media Station asked an interesting question: is buying followers effective for promoting an Instagram account? The experts interviewed were clear: the benefits of “dead souls” are practically zero. This brings up a new question: what methods can provide users with a continuous increase in the number of followers? Is only interesting content enough for this? Let's listen to the opinions of professionals.

Svetlana ZamaratskayaHead of PR agency Promo Interactive

You won't live on content alone. Before your engaging posts start working for you, attracting more and more followers, you have to put in a lot of work. And here the main question is - what to do? As Keanu Reeves said, “Something as simple as paying attention can take up a lot of your time.” And here two words will help you: mass following and mass liking. Simply put, in order to attract attention to your account, you must take the initiative yourself: subscribe to the accounts of potential partners, clients, find relevant accounts using hashtags, like them, leave your comments. A small but important note: comments, not advertisements! You can search for users by geotags or hashtags of your competitors. If it is difficult to do this manually, then today there are already services that allow you to like and follow automatically. And here there is already freedom for the soul who wants followers: you can choose a city, gender, indicate interests, etc. Perhaps this is the only legal way to attract not bots, but real people.

Alexey Bodrov Co-owner, director of client service Little Big Agency

Of course, content is 80, I would even say 90% of the success of your Instagram account. You cannot achieve popularity on Instagram without quality content. Unless you are already popular all over the world and simply announce that you are starting a new account (this most likely applies to world stars of show business, athletes, presidents), then a huge number of people can immediately subscribe to it. And all the same, if interesting content does not begin to appear in the account over time, people will gradually unsubscribe.

By high-quality and interesting content, I mean not only high-quality photographs, it could be some kind of cool idea brought to life by an artist (illustrator) or some kind of technological account that can be linked to other accounts, an account with funny videos, useful account and much more.

As I said, a lot depends on content and it is the most effective method of increasing the number of subscribers. High-quality content that is interesting to your audience will work as word of mouth and promote you yourself. Moreover, the content can be not only visual, but also textual; I have come across quite popular profiles where long texts were the main feature of the account, and there is an audience who likes it. Again, the text should be interesting, or useful, or all three. But personally, I still think of Instagram as more of a visual social network with beautiful images.

At the end of 2015, it became possible to place targeted advertising on Instagram, this is done through Facebook, many articles have already been written about this. This is an effective method that allows you to clearly target the audience you need. But this is a relatively expensive method, and not everyone can afford it.

At Little Big Agency, we periodically use the mass liking tool, but we use it consciously and unobtrusively. For example, we unload a competitor’s subscriber base, remove from it accounts that we don’t need at all, and give the ones we need one like on the photo from the brand’s account. It works; some part of the competitor’s audience subscribes to our brand and subsequently interacts with us.

Also, many people use mass following tools, but we don’t resort to it only if the client really wants it.

I would also include the use of hashtags and geolocation as traditional methods of increasing the number of subscribers. People interested in the topic of the hashtag or the location where the photo was taken will see your content, and if they like it, chances are they will become your followers.

The new Instagram feed also makes its own adjustments. If previously posts were published in chronological order, now they are arranged according to the degree of interest and audience interaction with this content. How exactly the search algorithm works, I cannot say, but there are rumors that the more interactions (like, share, comment), the higher the photo is in the search results; it is also shown to those users who constantly interact with your content. If you previously published photos and did not write any captions for them, now it is better to avoid this. Provoke your audience into discussions, tag other users and respond to comments.

As part of Little Big Agency, we manage several Instagram accounts for large transnational brands; we did the first Instagram quest in Russia with forty linked accounts. We love this social network, and we have some more cool ideas that we can implement with new clients.

Irina Makarova Head of SMM department Kokoc Group

Unlike buying an audience, legal methods of attracting followers to Instagram work longer, but do not give an immediate effect after the first publication of a high-quality photo or launch of a competition. However, the quality of the attracted followers is higher: these are real people who are loyal to the brand. Here are the main ways to attract and retain them.

First, content is important. It doesn’t matter how many subscribers an account has, 50 or 5000 people, you need to create high-quality photo content in any case. Initially, it is useful to think through a creative concept - how the brand’s publications will stand out in the general feed. And further develop your idea, presenting content in a unified style.

It’s good if the photo is accompanied by an interesting, sharp eyeliner. On the one hand, this will help increase audience interest in the post. On the other hand, it will demonstrate the “humanity” of a brand that enjoys communicating with subscribers. The liner should motivate users to engage in dialogue, so it is useful to include a call-to-action (call to action) in the text, for example: “Share your impressions in the comments.” Add several popular thematic tags to each post - this will increase the chances of getting into the feeds of new users. By the way, it is useful to create your own hashtag, for example, with the name of the company or one of its areas of activity.

Posts should include geotags—the location where the photos were taken. Especially for network companies with several offline locations, which will help attract a local audience.

The timing of publications is also important. On average, a post on Instagram “lives” for about 4 hours, after which it drops lower and lower in the users’ feed. Study the hours when subscribers are most active; publications at this time will receive the greatest coverage.

Communication with the audience should also be noted. The method is simple, but, unfortunately, not all brands use it. You need to respond to any user comments, be it a question or a compliment on a product. You should not delete negative reviews: subscribers should see that the company is solving problems and not hiding them.

A traditional, but still effective method of communicating with the audience is promotions and sweepstakes, which create the image of a non-greedy brand. The optimal duration is 7-10 days, and one of the prerequisites is to indicate a subscription to the account.

Naturally, when launching competitions, there is a risk of attracting “prize-catchers” who are active only during the draws, but the number of “live” followers also increases significantly.

You can also use advertising to achieve your goal. It is useful to involve opinion leaders in promotion who can recommend the product to their subscribers. Naturally, you need to choose them based on the target audience: designer jewelry is unlikely to interest followers of an autoblogger.

Direct advertising is the most expensive (from 60 rubles per subscriber), but also the fastest way to attract quality subscribers. The main thing is to correctly target your ad according to the interests, gender and age of users in order to attract the most relevant audience.

Maria Malkova Smm manager of digital agency Deltaclick | AG Deltaplan

Instagram is changing so quickly that not everyone can keep up and still use ancient methods such as mass following and mass liking. What is in the mind of the user who subscribes to the twentieth page per day about weight loss or information business? Of course, irritation. But one of the goals of social networks is loyalty. Therefore, in our projects we use only white (honest) methods of promotion.

Let us immediately note that not all methods are equally useful. What will cause a surge in the promotion of a personal page may not “shoot” for business accounts.

We highlight 10 methods (5 paid and 5 relatively free).

1. Publics. A custom post in well-promoted public pages is similar to seeding on VKontakte. Their advertising costs from 300 rubles. You need to choose a public page based on the topic and presence of the target audience.

2. Bloggers. This method is now the most popular. It’s beneficial for everyone: both the advertiser and the blogger (by the way, many become bloggers just for this reason). But it’s better to discuss the picture and text in advance: openly corrupt posts are no less annoying than mass followers. The price of one advertising post for popular housewives and fit girls starts at 10,000 rubles, although you can bargain.

3. Stars. These are those who moved from the big screens to the online world. They have several million subscribers, that is, a large base of potential subscribers, but the price for one post reaches 300,000 rubles.

4. Official Instagram advertising – targeting, which is configured via Facebook. It is shown in the news feed of potential clients/subscribers and leads to the account. If you do everything correctly and post a good post, the influx of audience will be noticeable.

5. Marathons . This direction of attracting subscribers has been actively used by bloggers recently. The marathon is a club of interests, sometimes participation in it is paid. Bloggers unite, provide a lot of useful information, give tasks, and participants share the results on their accounts. You can become the organizer of the marathon yourself or sponsor the endeavors of others. From you - gifts, from the organizers - advertising.

6. Flash mobs. Flash mobs of beauty, sports, and awareness have taken over Instagram. It resembles a marathon, the only difference is that flash mobs are free for participants. The mechanics are the same: you need to post the results of your efforts in your personal profile with hashtags, so your reach increases. A striking example is the “no pants week” flash mob for girls. Participants post photos in skirts and dresses for 7 days and use hashtags. The main prize is a new dress, spa treatments, etc. To attract users, you can organize a flash mob yourself or provide a valuable prize.

7. Competitions. You won’t surprise anyone with a repost competition; besides, this method no longer produces the desired effect; people have learned not to notice such posts, and some have learned to benefit from it, littering their profile with hundreds of reposts. But other interesting mechanics appeared: tag three friends under a post, a contest of signatures, names, “guess a false fact,” etc.

8. Barter. A post for a product or service is another way to call this method. You can practice barter either with novice bloggers or with opinion leaders. You can also contact popular bloggers if the product offered is approximately equal in price to the cost of their post.

9. Reviews with mentions. Ask customers to leave a review tagging your profile on their personal accounts (you can promise a discount in return). Such recommendations do not always bring many users, but they will definitely be loyal.

10. Mutual posting. A technique that is effective when implemented correctly. It is better to choose a platform with the same number of users so that it is a mutually beneficial cooperation. The biggest mistake is publishing about each other at the same time. It is better to publish a mutual post at least 2 weeks later so as not to irritate users.

Have you registered on Instagram, but want to not only publish photos for your friends, but also be popular on this social network? Let me tell you how to get a lot of followers on Instagram and, accordingly, likes from them, while enjoying the process.

For clarity, I will break down all the information I want to tell you into points.

1. Your account must be open. If you hide your photos, you are unlikely to gain many followers. Typically, such users are treated with caution and are less likely to subscribe to them. In addition, publications from a private profile are not available using hash tags, but you definitely need to use them, but more on that below.

2. Your publications must be beautiful. Photos taken on a phone with a low camera resolution look bad and people don't like them. For example, photos can be taken with a camera, and then . If this is not possible, try to process photos beautifully (but not clumsily or tastelessly) using built-in filters, as well as other applications, of which there are a great many now.

3. You use, and not only Russian, but also foreign ones. They must be written in the description of the publication. However, don’t overdo it: you don’t need to add all the tags you know, but only those that make sense. Participate in (don't be shy!).

4. Communicate with your subscribers, comment on other users’ posts yourself, find interesting people and subscribe to them. Nobody likes mass following, but it is an effective, albeit tedious, method of recruiting new subscribers.

5. Try to get famous Instagrammers (or simply users with more subscribers than you) mentioned you, or rather your nickname in your publications. Such mentions make your page interesting. Perhaps someone will follow the link and subscribe to you.

Well, and finally, I’ll remember an excellent phrase that was recently circulating on the Internet: “To become a famous blogger, you must first become famous.” What does it mean? But what if you are not a famous person and you have few friends on other social networks? networks, it will be very difficult. So think carefully about whether you need it or not. Good luck!